3 . New product introduction (NPI) & industrialization

Transitioning a product from a design lab to a high-volume SMT line is the most high-risk phase in manufacturing. If the industrialization process is loose, design flaws will scale exponentially.

This chapter defines the role of Customer Success during New Product Introduction (NPI). We outline the project management necessary to enforce stage-gate reviews, manage prototype iterations, and validate mass production readiness before signing off on final release.