3.1 Strategy Deployment: The Mission Model
We do not use abstract corporate goals. We operate in Missions. A Mission is a specific, time-bound operation with a binary outcome. It is either Accomplished or Failed.
The Rolling 6-Month Radar
We cannot predict the year, but we can see the next two quarters.
- Active Quarter (Q1): Locked. The orders are cut. No changes allowed unless the factory burns down.
- Next Quarter (Q2): Staging. We are gathering resources and defining targets.
- Beyond (Q3+): Fog of War. We have a direction (Vision), but no specific plans yet.
The Mission Structure
Every major initiative must fit on a single "Mission Card." If it takes 10 pages to explain, it's not a strategy; it's a fantasy.
1. The Target (The "What")
- Rule: Must be physical or digital reality. No feelings.
- Bad: "Improve manufacturing culture." (Vague, buzzword).
- Good: "Reduce SMT Line Changeover time to < 20 minutes." (Measurable, binary).
2. The Commander (The "Who")
- Rule: One name. Not a department, not a committee.
- Responsibility: The Commander has full authority to make decisions to hit the target. They also bear full responsibility if it fails.
3. The Deadline (The "When")
- Rule: A specific date. "Q3" is not a date. "September 30th" is a date.
4. The Kill Criteria (The "Stop")
- Rule: Define upfront when we abort the mission.
- Example: "If the prototype cost exceeds $500, kill the project immediately." This prevents "Zombie Projects" that burn cash forever.
The "War Room" Rhythm
We replace status meetings with Blocker Clearing Sessions.
Weekly Sync (30 Minutes Max):
The Mission Commander answers three questions only:
- Status: On Track / Off Track.
- Blocker: "I am waiting for [X]."
- Ask: "I need [Y] resource to fix it."
The Leader's Job:
Leadership does not micromanage the how. Leadership exists to remove the Blocker.
- Commander: "I can't hit the deadline because Procurement is slow."
- Leader: "I will call Procurement today. Consider it unblocked."
The "One In, One Out" Law
Capacity is finite. You cannot add a Mission without removing one.
- The Scenario: A client demands a new urgent project mid-quarter.
- The Action: We pause an existing Mission. We do not ask teams to do "110%." That creates 10% defects.
- The Decision: "To start Project X, we are pausing the ERP Upgrade. Agreed?"
Final Checklist
Component | Requirement | Control |
Mission Name | Clear, aggressive title | CEO Approval |
Commander | Single Individual (DRI) | Assigned in Project Tool |
Target | Binary (Done/Not Done) | Verified by Data |
Update Cycle | Weekly | Blockers Only |
Change Control | One In, One Out | Leadership Vote |
Review | Quarterly | Mission Accomplished / Failed |