Part 1. The Engagement Model (Account Management)

A.1 Roles & Responsibilities: AM vs. PM The Account Manager (AM): The "Farmer." Responsible for ...

A.2 The Quarterly Business Review (QBR) Context: The QBR is the heartbeat of the strategic relat...

A.3 Customer Satisfaction (CSAT) NPS (Net Promoter Score): The methodology for surveying custome...